Blog

Trend Watch: Wrapped Personal Vehicles

Want to turn heads when you drive? Tap into a trend that many celebrities are using to add flash to their rides: wrapped personal vehicles. Advertisers aren’t the only ones using vehicle wrap to dress up their fleets. Many celebrities – as well as cutting edge non-VIPs – are using vehicle wrap as an alternative to custom paint jobs. And unlike many celebrity fads, this one makes sense: Designers will be able to recreate just about any look they want with little difficulty, wrapping is much more cost-effective than custom paint jobs and it’s temporary, which means you won’t be…

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Adaptable Trade Show Display Planning

A visually arresting trade show booth is your secret weapon to generate new customers. It’s also difficult and expensive to customize a backdrop to a new audience, but that doesn’t mean you need to be stuck with the same materials for every show you attend. By thinking modularly, you’ll give yourself the opportunity to fine-tune communications at trade shows without recreating your entire booth. Backdrop: As the largest and most expensive piece of your tradeshow marketing, it serves to represent your brand. As such, it shouldn’t change between shows. Use the backdrop to promote your core brand: Display a logo,…

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The Six Word Rule and Banner Advertising

It probably goes without saying that you want your banners and window advertisements to be effective, right? You want to grab customers’ attention, you want a successful promotion, you want high return on your investment. With that in mind, you’re going to need to maximize your banner’s impact. That's where the six-word rule comes in. [caption id="attachment_2847" align="alignright" width="300"] Keep copy short and let your images tell the story.[/caption] That starts with building your promotion around a very simple rule of thumb for outdoor advertising: Hold all text to six words or less. The six-word rule, which was originally created…

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Make Your Signs Pop with Pantone’s Color of the Year

Looking for a way to make your next promotion look fresh, vital and undeniably modern? Pantone’s 2017 Color of the Year may be your best bet. This year, Pantone selected Greenery - PMS 15-0343 - as the shade that best sums up the national mood. The selection of a brilliant, natural tone that doesn’t merely pair well with a wide variety of palettes, but it taps into the national zeitgeist. “Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment,” Leatrice Eiseman, executive director of the Pantone Color Institute…

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Keep Your Banner Up to Code in Northern Colorado

Getting ready to roll out a banner to promote your business or event? Great idea. Action Signs can help you make one that’ll make a splash. Before you dream up your order, though, make sure it meets code regulations for businesses in your area. First thing’s first: No matter where you live, banners are meant to be temporary signage. If you’re thinking about cutting corners and making do with a banner instead of a permanent sign, think again. You’ll also need to find a place on your business to place the sign: Fort Collins and Loveland prohibit “off-site” banners. Finally,…

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