General

Trend Watch: Wrapped Personal Vehicles

Want to turn heads when you drive? Tap into a trend that many celebrities are using to add flash to their rides: wrapped personal vehicles. Advertisers aren’t the only ones using vehicle wrap to dress up their fleets. Many celebrities – as well as cutting edge non-VIPs – are using vehicle wrap as an alternative to custom paint jobs. And unlike many celebrity fads, this one makes sense: Designers will be able to recreate just about any look they want with little difficulty, wrapping is much more cost-effective than custom paint jobs and it’s temporary, which means you won’t be…

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Adaptable Trade Show Display Planning

A visually arresting trade show booth is your secret weapon to generate new customers. It’s also difficult and expensive to customize a backdrop to a new audience, but that doesn’t mean you need to be stuck with the same materials for every show you attend. By thinking modularly, you’ll give yourself the opportunity to fine-tune communications at trade shows without recreating your entire booth. Backdrop: As the largest and most expensive piece of your tradeshow marketing, it serves to represent your brand. As such, it shouldn’t change between shows. Use the backdrop to promote your core brand: Display a logo,…

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The Six Word Rule and Banner Advertising

It probably goes without saying that you want your banners and window advertisements to be effective, right? You want to grab customers’ attention, you want a successful promotion, you want high return on your investment. With that in mind, you’re going to need to maximize your banner’s impact. That's where the six-word rule comes in. [caption id="attachment_2847" align="alignright" width="300"] Keep copy short and let your images tell the story.[/caption] That starts with building your promotion around a very simple rule of thumb for outdoor advertising: Hold all text to six words or less. The six-word rule, which was originally created…

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Make Your Signs Pop with Pantone’s Color of the Year

Looking for a way to make your next promotion look fresh, vital and undeniably modern? Pantone’s 2017 Color of the Year may be your best bet. This year, Pantone selected Greenery - PMS 15-0343 - as the shade that best sums up the national mood. The selection of a brilliant, natural tone that doesn’t merely pair well with a wide variety of palettes, but it taps into the national zeitgeist. “Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment,” Leatrice Eiseman, executive director of the Pantone Color Institute…

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Keep Your Banner Up to Code in Northern Colorado

Getting ready to roll out a banner to promote your business or event? Great idea. Action Signs can help you make one that’ll make a splash. Before you dream up your order, though, make sure it meets code regulations for businesses in your area. First thing’s first: No matter where you live, banners are meant to be temporary signage. If you’re thinking about cutting corners and making do with a banner instead of a permanent sign, think again. You’ll also need to find a place on your business to place the sign: Fort Collins and Loveland prohibit “off-site” banners. Finally,…

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Turn Heads, Get Foot Traffic with Window Decals

Irrespective of their business, their industry or their location, every retailer understands the value of turning window-shoppers into customers. Knowing how to translate foot or even drive-by traffic into purchases – that’s the trick. That's where window decals come in. Sometimes products, particularly small ones, just don’t display well no matter how great your window dresser’s skills are. Maybe you’re struggling against restrictive municipal signage ordinances. Sometimes you just want to scream out an offer to everyone within 50 feet of your front door. Window decals can solve any of those problems. With indoor and outdoor, static and adhesive options,…

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Cast or Calendared Vinyl Film?

Many of our clients come to us knowing exactly what they want on their banner or wrap. That’s great. Almost none of them come to us knowing what type of vinyl they want or which type will best suit their needs. That’s fine. Vinyl’s our business, not yours. All vinyl are not created equal. Two manufacturing processes are used to create the vinyl film upon which we print: cast and calendared vinyl. While the basic vinyl is the same, manufacturing processes produce materials with significant differences, making them ideal for different applications. Cast Vinyl Film In cast vinyl film manufacturing,…

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A Peek Inside the ADA Sign Rule Book

Action Signs recently completed a slew of ADA signs for the City of Fort Collins offices. We completely redid their hallway and elevator signs, giving about 60 signs a fresh and professional look. ADA signs are typically made of plastic and curved painted metal, which makes them difficult for a novice sign company. The hardest part about ADA signs is the strict restrictions. In fact, the penalty for your first ADA violation is $75,000 and $150,000 after that! Luckily, the experts at Action Signs know the guidelines well and would never compromise compliance for design. If you’re office space is…

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5 Tips For Creating a Successful Trade Show Display

First impressions are everything. Especially at a trade show you want to make the best first impression and a good display can help you. A well-designed trade show booth can catch someone’s attention during that split-second when they decide whether to keep walking or stop to talk to you. Remember, the best exhibit is memorable. We’ve put together some tips to help you succeed when considering your next trade show display and exhibit area: Plan Ahead Start thinking about your booth as soon as you register for the show. The truth is, large-scale print jobs (and something as important as…

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Building Your Brand Guide

Whether you have a small startup or a rapidly expanding company, a brand guide is a necessity to communicate a consistent voice for your company. Brand guidelines are the basis for company interactions for everything from social media and print designs to employee communications and digital advertising efforts. In order to create a successful brand guide for your organization, make sure to incorporate the following: Overview of business: Think about your company’s history, values, vision and personality. Make sure to highlight the key elements of your business that set you apart from the rest. Try to keep it to a…

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