Wall Graphics

The Six Word Rule and Banner Advertising

It probably goes without saying that you want your banners and window advertisements to be effective, right? You want to grab customers’ attention, you want a successful promotion, you want high return on your investment. With that in mind, you’re going to need to maximize your banner’s impact. That's where the six-word rule comes in. [caption id="attachment_2847" align="alignright" width="300"] Keep copy short and let your images tell the story.[/caption] That starts with building your promotion around a very simple rule of thumb for outdoor advertising: Hold all text to six words or less. The six-word rule, which was originally created…

Read More

Make Your Signs Pop with Pantone’s Color of the Year

Looking for a way to make your next promotion look fresh, vital and undeniably modern? Pantone’s 2017 Color of the Year may be your best bet. This year, Pantone selected Greenery - PMS 15-0343 - as the shade that best sums up the national mood. The selection of a brilliant, natural tone that doesn’t merely pair well with a wide variety of palettes, but it taps into the national zeitgeist. “Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment,” Leatrice Eiseman, executive director of the Pantone Color Institute…

Read More

Welcome Wing Shack!

Wing Shack Fort Collins is officially open! The team at Action Signs was thrilled to contribute to the awesome Fort Collins space with this wall graphic, interior sign, exterior sign & food truck wrap: Wing Shack celebrated the opening by hosting a series of pre-opening celebration events to benefit some of their favorite local non-profits. Each meal included a Wing Shack menu, featuring old favorites and new additions, along with 2 free beers. The Wing Shack team had local craft breweries doing free samplings and sharing insights about craft brewing in Fort Collins. They ended up raising over $3,000.00 for SpokesBUZZ,…

Read More